IHG Acquires Ruby Hotels – A Rising Star in Lifestyle Hospitality. IHG has just announced its acquisition of Ruby Hotels, one of the fastest-growing names in the lifestyle hotel space. Who is Ruby Hotels and what makes them stand out? Founded in 2013 by CEO Michael Struck, Ruby Hotels has quickly scaled its “Lean Luxury” concept across Europe.

The Role of Swimming Pools in Lifestyle Hotels: Amenity or Revenue Generator? In hotel development, experience tells us that swimming pools are almost always 'recommended' by the brands and operators. However, for owners, they present a significant challenge—not just in terms of incorporating them into the building's design…

In September 2024, Cre8tive ventured into bold new territory, hosting an unforgettable hotel tour in the vibrant city of New York. The inaugural Lifestyle Hotel Study Tour was a once-in-a-lifetime experience, showcasing 28 exceptional hotels over seven action-packed days across Manhattan, Brooklyn, and Williamsburg…

Anyone who knows me, is aware that I am a big fan of the Hoxton brand. As one of the true innovators in the lifestyle hotel space, Hoxton, under the vision of Sharan Pasricha has pioneered the concept of the neighborhood hotel. My first encounter with the brand was back in 2015 at the Holborn……

Hyatt International has just announced a significant move in the hotel industry with the acquisition of the market-defining lifestyle brand, Standard International. As the saying goes, "if you can't beat 'em, join 'em," and this sentiment seems to perfectly capture Hyatt's strategy. Like their global peers—Marriott International…….

First things first, what is a lifestyle hotel? And can we expect them to generate a price premium VS their more traditional counterparts? It’s a rare week in hotel investment circles (at least here in Oz) when the Ace Hotel Sydney and the 25hours Sydney Paddington hit the market for sale within days of each other! Two legendary brands, one city…….